My next guest is Wes Cunningham, the Owner, CEO & Founder at One Trip Media. He's a Brand Strategist, Content Creator, Global Storyteller, and Cannabis Advocate where he helps brands find clarity to gain confidence in their voice. Let's dive deep into how he creates videos of brands that come to life. We also talked about various compliances from different platforms and how different types of videos fit for each. Plus, we learn new transitions in the Cannabis industry.